Pink, Pink, Pink

We knew this was going to be an important color for the brand but just HOW were we going to pick the right shade of pink?!!!  In case you haven't noticed there are ALOT of pinks out there.  It all started with a color chart....similar to what you might look at if you were deciding which color to paint your room.  Lots and lots and lots (you get the idea) of samples were created by our super-fab graphic designer, Angie.  She would create endless computer generated designs popping in different shades of pink to help us determine which one was best against our dramatic black carton.  Just when we thought we had it, we would show a sample group of people, get their reaction and end up back at square one. But, that's part of the fun.... Determination, flexibility... you've got to pivot until it clicks, then.... VOILA!

Can you figure out which pink we ended up with? Drop a guess in the comments.  The 1st person to answer correctly will receive a special gift! *

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